While enjoying his drink, Fred Noe, Jim Beam’s great grandson, always thinks about what his family started in Clermont, Kentucky, more than 200 years ago: the world’s No. 1 selling bourbon enjoyed by people across the globe.

A fuller, smoother bourbon. That’s what 4 years of aging in new charred oak barrels does to our bourbon. Every drop is worth the effort, and we love the idea of sticking to our great-great-grandfather’s recipe. Seriously.

Nose: Quite sweet with gentle notes of vanilla and cut hay, a touch of fresh corn fields and a little cereal sweetness, like the bluegrass fields of Kentucky.
Palate: Good body with notes of toasty oak and all the requisite notes of vanilla and crème anglaise, a little spice and pepper with an acetone note.
Finish: Toasty oak and resin with a some sweetness.