OUR RANGE

OUR RANGE HAS NEVER BEEN SO GOOD

Merchants Liquor Queenstown prides itself on carrying a large and diverse range of alcohol products in store. We stock liquor products for all price brackets from the budget conscious right through to the those who enjoy the top shelf. We also have lagers and stouts, Pilsners, Weissbiers, and Bocks. In fact, whatever type of beer (or bier) you’re looking for, we’re sure we can help you out. Sauvignon Blanc, Pinot Noir, Riesling, Port, Champagne, Chardonnay, Shiraz, Merlot, Bordeaux, Zinfandel, Pale Ale, Brown Ale, Stout, Lager, Pilsner, Weissbier, Bock… [DEEP BREATH]… Gin, Vodka, Rum, Whiskey, Tequila, Brandy and Liqueurs.

Yup – there’s an awfully big range of alcohol at Merchants Liquor Queenstown, and every week we endeavour to give you the best price with super deals. Our range just keeps getting bigger and bigger! We also have snacks, low/non-alcoholic options and plenty of mixers to go around. Chips, jerky, nuts even spicy Indian snacks. We’ve got something for everyone.

PREMIUM

SPIRITS

WHISKEY | VODKA | GIN & MORE..

If you’ve got a home bar, you’ll need to stock it up with plenty of high-quality spirits. From flavoured vodka that’s perfect for fancy cocktails, to delicious Scotch whiskey that’s best consumed straight, you have plenty of options when it comes to buying liquor in New Zealand! Come and shop with us today!

FIND US

Vodka is smooth and easy-to-drink, and these spirits offer little flavour on their own. While some high-end vodka can be sipped directly on the rocks, or served neat, it’s most popular for use in mixed drinks.

Vodka is fantastic for cocktails like Bloody Marys, as well as martinis – and can be used as the base alcoholic component for just about any cocktail you can imagine.

Gin is a neutral-grain spirit that’s flavoured with the addition of juniper berries, for a tart, unique taste that can’t be had in any other type of spirits.

Commonly, gin is used for clear cocktails such as gimlets, martinis, and Tom Collins. The flavour of juniper berries also pairs well with a wide variety of fruit – try gin & orange juice for a twist on the classic Vodka Screwdriver!

Tequila is made from the nectar of the Mexican agave plant. All tequila is imported directly from Mexico. The unique chemical composition of agave nectar makes tequila a truly one-of-a-kind spirit.

High-quality “anejo” tequila is often consumed on the rocks or neat, while lower-grade tequila is used in cocktails such as Margaritas, Sidecars, and the delicious Tequila Sunrise.

Brandy is a spirit made by distilling wine – though, technically, any fruit can be used. Great brandy may be aged for up to 30+ years. High-quality brandy spirits are best consumed neat, but can also be used in cocktails like the B&B, Metropolitan and Sidecar.

Whiskey can be quite confusing. There are so many types – Rye, Scotch, Bourbon, and Irish, among them. However, there are many similarities between these diverse types of whiskey.

All whiskey is made from a fermented grain mash, and aged in specialized, charred barrels. The type of grain mash used (and the length of aging) is what determines the variety, quality, and type of whiskey.

Aged Scotch whiskey such as Johnnie Walker is usually consumed straight. However, more inexpensive whiskey is a staple for cocktails such as Old Fashioneds, Manhattans, Whiskey Sours, and Mint Juleps.

Rum is made from molasses and other sugarcane by-products. First invented in the Caribbean, rum is still a staple for fruit, tropical drinks such as Hurricanes, Cuba Libres, Mojitos, and Pina Coladas.

Light, more inexpensive rum is typically used to mix cocktails, while “Golden” and “Dark” varieties are often aged for a longer period of time, and are best consumed neat or on the rocks.

PREMIUM

SPIRITS

WHISKEY | VODKA | GIN & MORE..

If you’ve got a home bar, you’ll need to stock it up with plenty of high-quality spirits. From flavoured vodka that’s perfect for fancy cocktails, to delicious Scotch whiskey that’s best consumed straight, you have plenty of options when it comes to buying liquor in New Zealand!

FIND US

Vodka is smooth and easy-to-drink, and these spirits offer little flavour on their own. While some high-end vodka can be sipped directly on the rocks, or served neat, it’s most popular for use in mixed drinks.

Vodka is fantastic for cocktails like Bloody Marys, as well as martinis – and can be used as the base alcoholic component for just about any cocktail you can imagine.

Gin is a neutral-grain spirit that’s flavoured with the addition of juniper berries, for a tart, unique taste that can’t be had in any other type of spirits.

Commonly, gin is used for clear cocktails such as gimlets, martinis, and Tom Collins. The flavour of juniper berries also pairs well with a wide variety of fruit – try gin & orange juice for a twist on the classic Vodka Screwdriver!

Tequila is made from the nectar of the Mexican agave plant. All tequila is imported directly from Mexico. The unique chemical composition of agave nectar makes tequila a truly one-of-a-kind spirit.

High-quality “anejo” tequila is often consumed on the rocks or neat, while lower-grade tequila is used in cocktails such as Margaritas, Sidecars, and the delicious Tequila Sunrise.

Brandy is a spirit made by distilling wine – though, technically, any fruit can be used. Great brandy may be aged for up to 30+ years. High-quality brandy spirits are best consumed neat, but can also be used in cocktails like the B&B, Metropolitan and Sidecar.

Whiskey can be quite confusing. There are so many types – Rye, Scotch, Bourbon, and Irish, among them. However, there are many similarities between these diverse types of whiskey.

All whiskey is made from a fermented grain mash, and aged in specialized, charred barrels. The type of grain mash used (and the length of aging) is what determines the variety, quality, and type of whiskey.

Aged Scotch whiskey such as Johnnie Walker is usually consumed straight. However, more inexpensive whiskey is a staple for cocktails such as Old Fashioneds, Manhattans, Whiskey Sours, and Mint Juleps.

Rum is made from molasses and other sugarcane by-products. First invented in the Caribbean, rum is still a staple for fruit, tropical drinks such as Hurricanes, Cuba Libres, Mojitos, and Pina Coladas.

Light, more inexpensive rum is typically used to mix cocktails, while “Golden” and “Dark” varieties are often aged for a longer period of time, and are best consumed neat or on the rocks.

AROMATIC

WINES

Syrah or Shiraz? Merlot or Malbec?

If you have more questions than answers when you’re selecting a beautiful red, don’t worry. Friends don’t let friends buy bad wine. We’ll help you narrow down your selection while teaching you a bit about the qualities of each style. You’ll become an expert in no time.

Want to travel the world without ever leaving your living room?

Try this:

Grab a bottle of Chardonnay from California. Zip over to Germany for the sweet flavour of a Gewürztraminer. Head down to New Zealand for a Sauvignon Blanc. Then get back to Napa in time for a crisp Riesling to polish off the day. With our incredible selection of wines to choose from, you can visit a different country every night!

Celebration time!

There are few things in life better than a chilled bottle of Prosecco or Champagne. The only question left is, how dry do you want it to be? Are you going with the popular (and very dry) brut? Or do you want to sweeten things up with a sec or demi sec? Skip the birthday cake and pop a bottle of sweet bubbly – it will be a party that you will not soon forget.

Often overlooked for more popular flavours, a good rosé can turn a bad day into a great one, and a great one into … well, let’s just say you can only go up when you break out the pink-hued, full-bodied wine. Step outside your comfort zone and let a sparkling rosé kick off your next celebration.

Ah, dessert. Our favourite part of the meal. But why waste it on cookies and sweets, when you can truly indulge in a glass or port or sherry? Sit back, relax, and let a glass of perfectly weighted dessert wine put a fitting cap on your evening.

REDS | WHITES | BLENDS & MORE…

At Merchants Liquor Queentown, we know wines – and we want to share that knowledge with you. Whether you are searching for the perfect way to celebrate a special occasion, or simply want to try a new flavour with tonight’s dinner, we’ve got you covered.

FIND US

AROMATIC

WINES

REDS | WHITES | BLENDS & MORE…

At Merchants Liquor Queenstown, we know wines – and we want to share that knowledge with you. Whether you are searching for the perfect way to celebrate a special occasion, or simply want to try a new flavour with tonight’s dinner, we’ve got you covered..

FIND US

Syrah or Shiraz? Merlot or Malbec?

If you have more questions than answers when you’re selecting a beautiful red, don’t worry. Friends don’t let friends buy bad wine. We’ll help you narrow down your selection while teaching you a bit about the qualities of each style. You’ll become an expert in no time.

Want to travel the world without ever leaving your living room?

Try this:

Grab a bottle of Chardonnay from California. Zip over to Germany for the sweet flavour of a Gewürztraminer. Head down to New Zealand for a Sauvignon Blanc. Then get back to Napa in time for a crisp Riesling to polish off the day. With our incredible selection of wines to choose from, you can visit a different country every night!

Celebration time!

There are few things in life better than a chilled bottle of Prosecco or Champagne. The only question left is, how dry do you want it to be? Are you going with the popular (and very dry) brut? Or do you want to sweeten things up with a sec or demi sec? Skip the birthday cake and pop a bottle of sweet bubbly – it will be a party that you will not soon forget.

Often overlooked for more popular flavours, a good rosé can turn a bad day into a great one, and a great one into … well, let’s just say you can only go up when you break out the pink-hued, full-bodied wine. Step outside your comfort zone and let a sparkling rosé kick off your next celebration.

Ah, dessert. Our favourite part of the meal. But why waste it on cookies and sweets, when you can truly indulge in a glass or port or sherry? Sit back, relax, and let a glass of perfectly weighted dessert wine put a fitting cap on your evening.

A M A Z I N G

BEERS

BEERS | CIDERS | RTD’S & MORE…

The beer industry has expanded a great deal in recent years, which makes beer selection more challenging than ever before. Fortunately, Merchants Liquor Queenstown is here to make your life a little bit easier. With beers available in all styles and flavours, we are sure to have something that you will enjoy.

FIND US

We have an extensive range of craft beers available. We carry all the major brands including  Panhead, Tuatara, Epic Ale, Good George and much more. We also carry single cans, bottles and six-pack so you can choose the way you want to drink it. Our entire craft beer range is kept chilled for maximum enjoyment. We have every taste covered. Drop in store if and check out our full range and let our staff help you.

Craft beer is similar to regular mainstream beer utilizing the fermentation of grains to produce the end product. The greatest difference between the two categories is the way in which the beer is made and ingredients used. Craft beer tends to be produced by smaller independent brewers using finer local ingredients.  Ingredients can also vary significantly from mainstream beers and can include fruits, honey, chocolate to distinctively change the taste of the beer.

It’s estimated that over 7,500 different types of apples are grown worldwide. This fact, combined with a wide selection of different fermentation and preparation methods, has created a huge variety of different types of the hard beverage. Next, we’ll take a look at some of the most popular hard cider varietals.

  • Dry: Dry forms are among the most popular in New Zealand. These have a thinner body, lower acid profile, and very little residual sugar at 0.5% or less. Dry versions are typically bright and fruity, but not sweet.
  • Off-Dry: Off-dry ciders are sweeter than dry apple versions. Sugar content is around 2%, which creates a more smooth, robust body and a more fruity, somewhat less sour flavour.
  • Semi-Dry/Semi-Sweet: Semi-dry and semi-sweet versions of the drink contain more than 2% sugar content by volume. These varietals are excellent for mixing, as they have a deep and pronounced apple flavour and a smooth, sweet finish without much of an aftertaste.
  • Farmhouse: The farmhouse version is usually made with wild yeast for a unique flavour. It’s often cloudy, and it’s usually higher in alcohol than other styles.
  • Apple Wine: Cider of 12% ABV or higher falls into this category. Typically, apple wine is smooth and very sweet. It’s often consumed as a dessert wine, due to the high sugar content.

Most New Zealand beers are lagers, which are amber-coloured, mild in flavour, and best served very cold. Their typical ABV is 4-5%.

Pilsners are light in colour (pale or yellow) with an ABV of 4.5%. They are traditionally brewed in European countries, which is why German, Czech, and European are their three main styles. With a hoppy and earthy flavour, the pilsner is a nice choice with smoked or spicy foods.

The Bock beer style originated in Germany, and it features both a stronger flavour (malt with a hint of hops) and a stronger alcohol content (6%). If you have not tried it but are looking for a beer with a distinct flavour, this might be your style.

This is a wide-ranging category of pale ale that can vary greatly in its flavour, strength, and even colour. Our variety of bitters will impress you, regardless of whether you pick up a light-bodied golden ale or a more robust amber.

Better known as IPA, this category really allows brew-masters to experiment with the full range of their creativity. It won’t surprise you to find a fruit-infused IPA, spicy offerings, or even flavours that taste like mint. If you are looking for a flavour that you have never tried before, hang around the IPA section for a while.

Strong, dark, and wonderfully full in flavour, the stout will remind you of drinking coffee or enjoying a rich chocolate dessert. The roasted barley gives it a nice malt flavour, and you can really increase the strength of the beer by selecting an Imperial Stout (typically 9%).

Although not as strong as a stout beer, the porter still provides a dark colour and a slightly sweet flavour. Roasted malts also produce porters, but this type of beer does not have the high ABV of a stout. This is a nice beer to choose if you want the flavour of the stout but do not want a beer that is quite so heavy.

Coming in two main categories—Hefeweizen and Dunkelweisen—the wheat beers provide a nice light flavour, often with subtle notes of tart fruit. These are the perfect beers for a summer day, relaxing with your friends, and sipping from an ice-cold bottle.

AMAZING

BEERS

BEERS | CIDERS | RTD’S & MORE…

The beer industry has expanded a great deal in recent years, which makes beer selection more challenging than ever before. Fortunately, Merchants Liquor Queenstown is here to make your life a little bit easier. With beers available in all styles and flavours, we are sure to have something that you will enjoy.

FIND US

We have an extensive range of craft beers available. We carry all the major brands including  Panhead, Tuatara, Epic Ale, Good George and much more. We also carry single cans, bottles and six-pack so you can choose the way you want to drink it. Our entire craft beer range is kept chilled for maximum enjoyment. We have every taste covered. Drop in store if and check out our full range and let our staff help you.

Craft beer is similar to regular mainstream beer utilizing the fermentation of grains to produce the end product. The greatest difference between the two categories is the way in which the beer is made and ingredients used. Craft beer tends to be produced by smaller independent brewers using finer local ingredients.  Ingredients can also vary significantly from mainstream beers and can include fruits, honey, chocolate to distinctively change the taste of the beer.

It’s estimated that over 7,500 different types of apples are grown worldwide. This fact, combined with a wide selection of different fermentation and preparation methods, has created a huge variety of different types of the hard beverage. Next, we’ll take a look at some of the most popular hard cider varietals.

  • Dry: Dry forms are among the most popular in New Zealand. These have a thinner body, lower acid profile, and very little residual sugar at 0.5% or less. Dry versions are typically bright and fruity, but not sweet.
  • Off-Dry: Off-dry ciders are sweeter than dry apple versions. Sugar content is around 2%, which creates a more smooth, robust body and a more fruity, somewhat less sour flavour.
  • Semi-Dry/Semi-Sweet: Semi-dry and semi-sweet versions of the drink contain more than 2% sugar content by volume. These varietals are excellent for mixing, as they have a deep and pronounced apple flavour and a smooth, sweet finish without much of an aftertaste.
  • Farmhouse: The farmhouse version is usually made with wild yeast for a unique flavour. It’s often cloudy, and it’s usually higher in alcohol than other styles.
  • Apple Wine: Cider of 12% ABV or higher falls into this category. Typically, apple wine is smooth and very sweet. It’s often consumed as a dessert wine, due to the high sugar content.

Most New Zealand beers are lagers, which are amber-coloured, mild in flavour, and best served very cold. Their typical ABV is 4-5%.

Pilsners are light in colour (pale or yellow) with an ABV of 4.5%. They are traditionally brewed in European countries, which is why German, Czech, and European are their three main styles. With a hoppy and earthy flavour, the pilsner is a nice choice with smoked or spicy foods.

The Bock beer style originated in Germany, and it features both a stronger flavour (malt with a hint of hops) and a stronger alcohol content (6%). If you have not tried it but are looking for a beer with a distinct flavour, this might be your style.

This is a wide-ranging category of pale ale that can vary greatly in its flavour, strength, and even colour. Our variety of bitters will impress you, regardless of whether you pick up a light-bodied golden ale or a more robust amber.

Better known as IPA, this category really allows brew-masters to experiment with the full range of their creativity. It won’t surprise you to find a fruit-infused IPA, spicy offerings, or even flavours that taste like mint. If you are looking for a flavour that you have never tried before, hang around the IPA section for a while.

Strong, dark, and wonderfully full in flavour, the stout will remind you of drinking coffee or enjoying a rich chocolate dessert. The roasted barley gives it a nice malt flavour, and you can really increase the strength of the beer by selecting an Imperial Stout (typically 9%).

Although not as strong as a stout beer, the porter still provides a dark colour and a slightly sweet flavour. Roasted malts also produce porters, but this type of beer does not have the high ABV of a stout. This is a nice beer to choose if you want the flavour of the stout but do not want a beer that is quite so heavy.

Coming in two main categories—Hefeweizen and Dunkelweisen—the wheat beers provide a nice light flavour, often with subtle notes of tart fruit. These are the perfect beers for a summer day, relaxing with your friends, and sipping from an ice-cold bottle.

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